ASO (App Store Optimization) - Essential course for Beginners - Appodeal Academy ASO (App Store Optimization) - Essential course for Beginners - Appodeal Academy

ASO (App Store Optimization) - Essential course for Beginners

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About Course

"ASO (App Store Optimization) - Essential Course for Beginners" is a comprehensive introduction to optimizing your mobile app's visibility and conversion rates on app stores.

This course covers everything from crafting compelling titles and descriptions to designing eye-catching icons and leveraging reviews and ratings.

By the end, you’ll be equipped with the tools and strategies to enhance your app’s discoverability, increase downloads, and boost user engagement.

NOTE: This course is currently under revision by our ASO Expert, Darya Ashurkevich. Enroll now to get the latest updates and fresh content!

What Will You Learn?

  • How to identify and optimize ASO keywords for better discoverability.
  • Crafting app titles that are engaging and rank higher in searches.
  • Writing descriptions that balance discoverability and conversion.
  • Designing impactful app icons that attract users.
  • Creating screenshots and videos that maximize conversion rates.
  • Leveraging ratings and reviews to enhance your growth strategy.
  • Mastering strategies to effectively manage and respond to reviews.

Course Content

ASO Keywords - Boosting the Discoverability
ASO Keywords strongly impact the discoverability of mobile apps and games. In this module, you will get the basics, tips, and strategies to boost your organic growth.

  • Introduction to the module
  • What are the ASO Keywords?
  • How does Google Play & Apple rank my app?
  • Elements with greater influence on ASO
  • Avoid Keyword Stuffing!
  • Optimization Tips in Apple App Store
  • Creating your list of ASO Keywords - Step 1
  • Creating your list of ASO Keywords - Step 2
    00:00
  • Creating your list of ASO Keywords - Step 3
  • Wrap Up on ASO Keywords

ASO Title - More than your app's name

ASO Descriptions - Discoverability vs. Conversion

ASO Icon - Designing your Identity
Finding an ASO Icon that represent your identity is the first step. But beyond that, the icon can also boost your discoverability, decrease churn rate, boost conversion and retention!

ASO Screenshots - The pillar of your Converstion Rate
Let's explore how to tweak your ASO Screenshots to improve your conversion metrics and encourage more visitors to install your apps and games once they land on your app store pages.

ASO Videos - Boosting your ASO Conversions
At Appodeal, I've seen how some Indie Developers get up to a 30% increase in their conversion rates after adding promo videos in their app stores...

ASO Ratings & Reviews - Boost your Growth Strategy
Everything related to ASO Reviews and ratings for App and game Developers: how they work on the Apple App Store and Google Play, their real impact, and how we can turn bad reviews into positive feedback.

ASO Reviews - 8 Strategies to Master
Follow these tips and strategies, and your app will soon start receiving higher ratings and better reviews.

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