About Course
The Complete Guide on UA and Growth - for Apps & Games is your ultimate resource for mastering user acquisition (UA) and driving sustainable growth for your mobile apps and games.
This course provides a structured framework to understand key metrics, build effective retention strategies, optimize your ad creatives, and boost your LTV and ARPU.
Whether you're starting from scratch or seeking to refine your existing strategies, this course equips you with actionable insights and industry best practices to succeed in the competitive mobile landscape.
Course Content
Key Growth Metrics
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Day 0 Retention
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Day 1 Retention
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Tutorial Retention
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Tutorial Conversion
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Speed of Tutorial Conversion
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Tutorial Skip Rate
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User Session Length
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User Sessions per Day
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User Progression Unit (AKA User Level)
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7-Day Retention
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30-Day Retention
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Final Thoughts on this Module
Building your Retention Formula
Strategies to Boost your Retention Rates
LTV (Life-Time Value), The King of all Metrics
Strategies to Boost your LTV
User Acquisition: The ARPU
User Acquisition: The CPI
Strategies to Boost your UA Campaigns
Ad Creatives: Setting the Foundations
Ad Creatives: Producing Effective Ads
Ad Creatives: Optimizing the Performance
The Final Test!
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