The Complete Guide on UA and Growth - for Apps & Games - Appodeal Academy The Complete Guide on UA and Growth - for Apps & Games - Appodeal Academy

The Complete Guide on UA and Growth - for Apps & Games

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About Course

The Complete Guide on UA and Growth - for Apps & Games is your ultimate resource for mastering user acquisition (UA) and driving sustainable growth for your mobile apps and games.

This course provides a structured framework to understand key metrics, build effective retention strategies, optimize your ad creatives, and boost your LTV and ARPU.

Whether you're starting from scratch or seeking to refine your existing strategies, this course equips you with actionable insights and industry best practices to succeed in the competitive mobile landscape.

What Will You Learn?

  • Understand and leverage key growth metrics like LTV, ARPU, and CPI.
  • Build and refine retention strategies to boost engagement and ROI.
  • Develop data-driven UA campaigns that yield sustainable results.
  • Create compelling ad creatives that drive installs and maximize performance.
  • Master optimization techniques to improve campaign efficiency and outcomes.
  • Apply proven strategies to boost LTV and long-term app success.
  • Evaluate and iterate on UA campaigns for continuous improvement.

Course Content

Key Growth Metrics
Mobile developers often check the wrong retention metrics or expect unrealistic high values from their UA Campaigns. Let's ensure you know the most relevant growth metrics.

  • Day 0 Retention
  • Day 1 Retention
  • Tutorial Retention
  • Tutorial Conversion
  • Speed of Tutorial Conversion
  • Tutorial Skip Rate
  • User Session Length
  • User Sessions per Day
  • User Progression Unit (AKA User Level)
  • 7-Day Retention
  • 30-Day Retention
  • Final Thoughts on this Module

Building your Retention Formula
As a mobile developer, you will want to establish the most meaningful retention rates for your mobile games. For that, you need to think not just like a developer but also of the player who will enjoy your game.

Strategies to Boost your Retention Rates
In previous lessons, you learned how to identify your Critical Actions and the Timeframes for each. Now, it is time to focus on defining your strategies to boost your retention rates.

LTV (Life-Time Value), The King of all Metrics
In this fourth lesson, we will introduce the LTV, how to calculate it, and its importance in growing your mobile app.

Strategies to Boost your LTV
In the previous lesson, we introduced the king of all metrics: the LTV. This time, we'll explore strategies and tips to boost your LTV and your revenues.

User Acquisition: The ARPU
In the next lessons you will learn tips and strategies to improve ARPU, ARPDAU, other revenue metrics, and connect them to your user acquisition campaigns to reduce your ads’ CPI (cost per install).

User Acquisition: The CPI
Once you have already found your ARPU and other revenue metrics, it is time to connect them with your User Acquisition Campaigns, thanks to the CPI.

Strategies to Boost your UA Campaigns
There are many, many ways to improve the metrics of your UA Campaigns. Most of them will depend on your mobile app genre, and your capacity to develop and test new in-app features. For that, I have prepared a straight-forward list of tips and strategies that you can easily try in your apps.

Ad Creatives: Setting the Foundations
To set the bases of your communication and create an effective ad, first, you must know what you want to say, to whom, which channels and platforms are you going to use, among other things. Here's a list of questions that you should ask yourself before starting any Video Ad to promote your mobile game

Ad Creatives: Producing Effective Ads
In the previous lesson we were focused on what we must know to be ready before producing the ad creatives for our mobile apps and games. Now it is time to dive into what makes an ad creative great.

Ad Creatives: Optimizing the Performance
I have prepared for you some of the use cases you may encounter in your paid campaigns, and how to turn them around to get the best performance.

The Final Test!
I have prepared for you one Final Test that. Complete it, and you will also generate money!

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