The Complete Guide on UA and Growth - for Apps & Games

About Course

The Complete Guide on UA and Growth - for Apps & Games is your ultimate resource for mastering user acquisition (UA) and driving sustainable growth for your mobile apps and games.

This course provides a structured framework to understand key metrics, build effective retention strategies, optimize your ad creatives, and boost your LTV and ARPU.

Whether you're starting from scratch or seeking to refine your existing strategies, this course equips you with actionable insights and industry best practices to succeed in the competitive mobile landscape.

Understand and leverage key growth metrics like LTV, ARPU, and CPI.
Build and refine retention strategies to boost engagement and ROI.
Develop data-driven UA campaigns that yield sustainable results.
Create compelling ad creatives that drive installs and maximize performance.
Master optimization techniques to improve campaign efficiency and outcomes.
Apply proven strategies to boost LTV and long-term app success.
Evaluate and iterate on UA campaigns for continuous improvement.

Course Content

Key Growth Metrics
Mobile developers often check the wrong retention metrics or expect unrealistic high values from their UA Campaigns. Let's ensure you know the most relevant growth metrics.

Day 0 Retention
Day 1 Retention
Tutorial Retention
Tutorial Conversion
Speed of Tutorial Conversion
Tutorial Skip Rate
User Session Length
User Sessions per Day
User Progression Unit (AKA User Level)
7-Day Retention
30-Day Retention
Final Thoughts on this Module

Building your Retention Formula
As a mobile developer, you will want to establish the most meaningful retention rates for your mobile games. For that, you need to think not just like a developer but also of the player who will enjoy your game.

Strategies to Boost your Retention Rates
In previous lessons, you learned how to identify your Critical Actions and the Timeframes for each. Now, it is time to focus on defining your strategies to boost your retention rates.

LTV (Life-Time Value), The King of all Metrics
In this fourth lesson, we will introduce the LTV, how to calculate it, and its importance in growing your mobile app.

Strategies to Boost your LTV
In the previous lesson, we introduced the king of all metrics: the LTV. This time, we'll explore strategies and tips to boost your LTV and your revenues.

User Acquisition: The ARPU
In the next lessons you will learn tips and strategies to improve ARPU, ARPDAU, other revenue metrics, and connect them to your user acquisition campaigns to reduce your ads’ CPI (cost per install).

User Acquisition: The CPI
Once you have already found your ARPU and other revenue metrics, it is time to connect them with your User Acquisition Campaigns, thanks to the CPI.

Strategies to Boost your UA Campaigns
There are many, many ways to improve the metrics of your UA Campaigns. Most of them will depend on your mobile app genre, and your capacity to develop and test new in-app features. For that, I have prepared a straight-forward list of tips and strategies that you can easily try in your apps.

Ad Creatives: Setting the Foundations
To set the bases of your communication and create an effective ad, first, you must know what you want to say, to whom, which channels and platforms are you going to use, among other things. Here's a list of questions that you should ask yourself before starting any Video Ad to promote your mobile game

Ad Creatives: Producing Effective Ads
In the previous lesson we were focused on what we must know to be ready before producing the ad creatives for our mobile apps and games. Now it is time to dive into what makes an ad creative great.

Ad Creatives: Optimizing the Performance
I have prepared for you some of the use cases you may encounter in your paid campaigns, and how to turn them around to get the best performance.

The Final Test!
I have prepared for you one Final Test that. Complete it, and you will also generate money!

Student Ratings & Reviews

5.0

Total 2 Ratings

2 Ratings

0 Rating

maveris1995

1 week ago

best course ever

Minh Phi

3 weeks ago

Useful!

About Course

What Will You Learn?

Course Content

Key Growth Metrics Mobile developers often check the wrong retention metrics or expect unrealistic high values from their UA Campaigns. Let's ensure you know the most relevant growth metrics.

Day 0 Retention

Day 1 Retention

Tutorial Retention

Tutorial Conversion

Speed of Tutorial Conversion

Tutorial Skip Rate

User Session Length

User Sessions per Day

User Progression Unit (AKA User Level)

7-Day Retention

30-Day Retention

Final Thoughts on this Module

Building your Retention Formula As a mobile developer, you will want to establish the most meaningful retention rates for your mobile games. For that, you need to think not just like a developer but also of the player who will enjoy your game.

Defining which Actions your Players should take

Tips for Defining Your Critical Actions

Define Your Retention Time Frames

Final Thoughts on this Module

Strategies to Boost your Retention Rates In previous lessons, you learned how to identify your Critical Actions and the Timeframes for each. Now, it is time to focus on defining your strategies to boost your retention rates.

1. FTUE (First Time User Experience) + Tutorial

Personalize Your Push Notifications

Encouraging, Responding, and Reacting to User Feedback

Align Your Retention Strategy with Your Monetization

Identify & Reward Your Loyal Users

Final Thoughts on this Module

LTV (Life-Time Value), The King of all Metrics In this fourth lesson, we will introduce the LTV, how to calculate it, and its importance in growing your mobile app.

Why LTV is So Important

The Easy Way to Calculate Your LTV

Calculating the LTV with your in-app Data

More Methods to Calculate your LTV

Final Thoughts on this module

Strategies to Boost your LTV In the previous lesson, we introduced the king of all metrics: the LTV. This time, we'll explore strategies and tips to boost your LTV and your revenues.

Optimize for Long Term Engagement

Effectively Implementing Rewarded Ads

Optimizing IAP Pricing and First Purchase Offers

Personalizing IAPs and Deals in the Early Game

Leveraging Virality to Lower Acquisition Costs and Boost LTV

Final Thoughts on this Module

User Acquisition: The ARPU In the next lessons you will learn tips and strategies to improve ARPU, ARPDAU, other revenue metrics, and connect them to your user acquisition campaigns to reduce your ads’ CPI (cost per install).

Understanding and Calculating your ARPU

ARPU vs. ARPPU

ARPU vs. ARPDAU

Using ARPU and Revenue Metrics to Optimize your UA

Final Thoughts on this Module

User Acquisition: The CPI Once you have already found your ARPU and other revenue metrics, it is time to connect them with your User Acquisition Campaigns, thanks to the CPI.

Connecting ARPU, CPI, and ROAS for Campaign Optimization

Balancing CPI and ROAS in Campaign Strategy

Which CPI should you Pay?

Preparing for Technical and Soft Launches

When to Pivot: Recognizing When It’s Time to Move On

Final Thoughts on this Module

Balancing IAPs and Ads Without Hurting Revenue

Ad Waterfalls & Price-Floors

Ad Frequency & Ad Types

What to A/B Test? When to trust your feelings?

Final Thoughts on this Module

Find What Makes Your Game Unique

Creating Effective Video Ads with User Personas

Aligning Your UA Campaigns with Your Audience

What Do You Want to Achieve?

When Does the Fun Start?

Final Thoughts on this Module

Ad Creatives: Producing Effective Ads In the previous lesson we were focused on what we must know to be ready before producing the ad creatives for our mobile apps and games. Now it is time to dive into what makes an ad creative great.

Capturing Attention in the First Seconds of Your Video Ad

Delivering Your Punchline Quickly and Effectively

Crafting a Clear Call-to-Action (CTA)

Keep Your Video Ads Under 30 Seconds

Don’t Put All the Meat on the Grinder

Setting the Mood with SFX and Music

Final Thoughts on this Module

Ad Creatives: Optimizing the Performance I have prepared for you some of the use cases you may encounter in your paid campaigns, and how to turn them around to get the best performance.

High ROAS, IPM, & CTR; Low CPI —The Ideal Situation

High CTR & CPI, but Low ROAS & IPM — Addressing the Mismatch

High CTR & IPM but Low CPI, ROAS, & ARPU — When Attraction Doesn’t Lead to Revenue

High ROAS, ARPU, & CPI but Low CTR & IPM — Making a Profitable Ad More Compelling

When All Metrics Are Low — Identifying the Problem

Final Thoughts on this Module

Key Growth Metrics
Mobile developers often check the wrong retention metrics or expect unrealistic high values from their UA Campaigns. Let's ensure you know the most relevant growth metrics.

Building your Retention Formula
As a mobile developer, you will want to establish the most meaningful retention rates for your mobile games. For that, you need to think not just like a developer but also of the player who will enjoy your game.

Strategies to Boost your Retention Rates
In previous lessons, you learned how to identify your Critical Actions and the Timeframes for each. Now, it is time to focus on defining your strategies to boost your retention rates.

LTV (Life-Time Value), The King of all Metrics
In this fourth lesson, we will introduce the LTV, how to calculate it, and its importance in growing your mobile app.

Strategies to Boost your LTV
In the previous lesson, we introduced the king of all metrics: the LTV. This time, we'll explore strategies and tips to boost your LTV and your revenues.

User Acquisition: The ARPU
In the next lessons you will learn tips and strategies to improve ARPU, ARPDAU, other revenue metrics, and connect them to your user acquisition campaigns to reduce your ads’ CPI (cost per install).

User Acquisition: The CPI
Once you have already found your ARPU and other revenue metrics, it is time to connect them with your User Acquisition Campaigns, thanks to the CPI.

Ad Creatives: Producing Effective Ads
In the previous lesson we were focused on what we must know to be ready before producing the ad creatives for our mobile apps and games. Now it is time to dive into what makes an ad creative great.

Ad Creatives: Optimizing the Performance
I have prepared for you some of the use cases you may encounter in your paid campaigns, and how to turn them around to get the best performance.

The Final Test!
I have prepared for you one Final Test that. Complete it, and you will also generate money!